http://bizhandicap.wordpress.com Happy Customer - Profitable Customer - Ground Zero Sun, 15 Jun 2008 04:55:20 +0000 http://wordpress.com/ hourly 1 http://bizhandicap.wordpress.com/2008/06/15/we-are-at-psychology-war/#comment-2 Tim Rueb Sun, 15 Jun 2008 04:55:20 +0000 http://bizhandicap.wordpress.com/?p=3#comment-2 Marketing is warfare. The problem begins when the company takes it's eye off the competitor and focuses on it's product or customer only. The battlefield is the consumer's mind. If you market correctly, you are attacking your competitors. If the consumer wins by having a better product to choose, or weaker companies are removed from the marketplace, all the better. Marketing is warfare. The problem begins when the company takes it’s eye off the competitor and focuses on it’s product or customer only. The battlefield is the consumer’s mind. If you market correctly, you are attacking your competitors. If the consumer wins by having a better product to choose, or weaker companies are removed from the marketplace, all the better.

]]>